Senior Marketing Specialist

Req #
Marketing & Communications
Dallas, TX - Republic Center (HTH)
Monday-Friday, 8am-5pm
Company Name

Job Summary

This position is responsible for ensuring the success of a wide range of marketing initiatives, including but not limited to product and service support and promotion, customer communications, marketing collateral development, website content creation and maintenance, vendor management, marketing promotion development and tracking, and event planning and execution. Works with local and regional leadership on market-specific advertising, promotions, events, and sponsorships.

Essential Functions

  1. Assists in the research, development and execution of marketing initiatives for Hilltop Holdings, PlainsCapital Bank, and other entities as needed and serves as marketing project manager for a wide range of marketing initiatives
  2. Works closely with regional PlainsCapital Bank representatives to design, implement, and track local promotional campaigns and events
  3. Works closely with other PlainsCapital Bank departments to successfully implement changes to products, services and pricing
  4. Develops customer communications related to products, services, pricing, regulatory matters, and more
  5. Crafts and distributes internal communications to employees related to products, services, promotions, branch events, or other marketing initiatives as appropriate
  6. Designs sales presentations and materials to assist bankers in communicating with customers about the Bank and our product and service offerings
  7. Ensures all marketing collateral material and website content is updated, accurate, and consistent with the company’s brand image and voice
  8. Develops and maintains promotional and training materials to support the Bank’s product and service portfolio and ensures current documents are available to bankers on the company intranet
  9. Works in concert with other PlainsCapital Bank departments including operations, treasury management, sales, and training to ensure the success of PlainsCapital Bank promotions, products, and services
  10. Performs detailed measurements and creates reports for data-driven marketing initiatives
  11. Assists in the planning and coordination of events such as grand openings, promotional events, and media events to promote the Bank’s image in the communities it serves
  12. Assists with placement of traditional and/or digital media advertising as needed
  13. Coordinates with and manages outside vendor relationships as needed
  14. Assists with a variety of day-to-day corporate marketing activities
  15. Other duties and responsibilities as assigned

Job Requirements

  • Bachelor’s degree required; marketing, advertising, or communications strongly preferred
  • 3 to 5 years of professional experience required; experience in banking or financial services marketing strongly preferred
  • Ability to promote a positive image of the company and represent the company's interests required
  • Excellent verbal, written, and interpersonal communication skills and the ability to effectively interact with all levels of the organization required
  • Excellent PC skills including Microsoft Office suite required; experience with SharePoint strongly preferred; Umbraco or other web content management systems a plus
  • Strong attention to detail, excellent organizational and time management skills, and the ability to work on multiple projects simultaneously required
  • Excellent problem-solving and analytical skills and demonstrated decision making ability required


About the Company

Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its four primary subsidiaries, PlainsCapital Bank, PrimeLending, HilltopSecurities, and National Lloyds Corporation. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. National Lloyds Corporation is a niche property and casualty underwriter focused on homeowners insurance for low value dwellings. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth.  To learn more, please visit


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