Marketing Specialist

US-TX-Dallas
Req #
2017-6911
Type
Full-Time
Category
Marketing & Communications
Dallas, TX - Republic Center (HTH)
Availability
Monday-Friday, 8am to 5 pm
Company Name
HILLTOP HOLDINGS, INC.

Job Summary

This position is responsible for ensuring the success of a wide range of marketing initiatives, including but not limited to product and service support and promotion, customer communications, marketing collateral development, website content creation and maintenance, vendor management, marketing promotion development and tracking, and event planning and execution. Works with local and regional leadership on market-specific advertising, promotions, events, and sponsorships.

Essential Functions

  1. Assists the Marketing Manager in the research, development and execution of a wide range of marketing initiatives for HilltopSecurities, National Lloyds, and other entities as needed
  2. Works closely with HilltopSecurities and National Lloyds representatives to design, implement, and track promotional campaigns, events, and customer communications related to products, services, pricing, regulatory matters, and more
  3. Crafts and distributes internal communications to employees related to products, services, promotions, local events, or other marketing initiatives as appropriate
  4. Designs sales presentations and materials to assist sale representatives in communicating with customers about the companies’ and their product and service offerings
  5. Ensures all marketing collateral material and website content is updated, accurate, and consistent with the company’s brand image and voice
  6. Develops and maintains promotional and training materials to support the companies’ product and service portfolio and ensures current documents are available to sales representatives via online portals
  7. Performs detailed measurements and creates reports for data-driven marketing initiatives
  8. Coordinates with and manages outside vendor relationships as needed
  9. Assists with a variety of day-to-day corporate marketing activities
  10. Other duties and responsibilities as assigned

Job Requirements

  • Bachelor’s degree required; marketing, advertising, or communications strongly preferred
  • 2 to 3 years of professional experience required; experience in financial services marketing strongly preferred and experience in insurance or broker-dealer marketing a plus
  • Ability to promote a positive image of the company and represent the company's interests required
  • Excellent verbal, written, and interpersonal communication skills and the ability to effectively interact with all levels of the organization required
  • Excellent PC skills including Microsoft Office suite required; experience with SharePoint strongly preferred; Umbraco or other web content management systems a plus
  • Strong attention to detail, excellent organizational and time management skills, and the ability to work on multiple projects simultaneously required
  • Excellent problem-solving and analytical skills and demonstrated decision making ability required

About the Company

Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its four primary subsidiaries, PlainsCapital Bank, PrimeLending, HilltopSecurities, and National Lloyds Corporation. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. National Lloyds Corporation is a niche property and casualty underwriter focused on homeowners insurance for low value dwellings. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth.  To learn more, please visit www.hilltop-holdings.com.

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